Feb 19

Data - the sacred cow As defined by the Business Dictionary, relationship marketing is, “Promotional and selling activities aimed at developing and managing trusting and long-term relationships with larger customers. Customer profile, buying patterns, and history of contacts is maintained in a sales database…”

What’s happened to Relationship Marketing? Has it gone out of fashion?
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Nov 29

childrenI’ve created a presentation about ‘Effective communication in the workplace’

  • Responsibilities
  • The communication organisation
  • Face-to-face
  • Other channels of communication
  • Push vs. pull
  • Documentation
  • Meetings
  • Post-mortems

Here’s the download link: Effective communication in the workplace.